Headshot of Michael Hershfield Accrue logo

Michael Hershfield

Founder and chief executive officer

Accrue

Michael Hershfield

Michael Hershfield is the Founder and CEO of Accrue, a company enabling leading retailers to create dedicated FDIC-insured wallets for their customers — driving acquisition, loyalty, and repeat purchasing. Inspired by his Canadian upbringing, which was focused on savings,
Michael noticed that no one was really helping people save. With Accrue, he is addressing a critical gap in the shopping experience by providing a payment alternative that rewards consumers for saving.

Accrue Savings has received nearly $30 million in funding from some of the biggest names in venture and commerce – including Tiger Global, Box Group, Aglaé Ventures (tech investment firm backed by Groupe Arnault), UPS CEO Carol Tomé and Fanatics CEO Michael Rubin, Twelve Below, Red Sea Ventures and more. Prior to Accrue, Michael was an SVP of Sales at WeWork for more than three years a COO of Nucleus, a smart intercom that allowed people to have instant rich conversation with the people they cared about the most. He has years of experience as a go-to-market leader and serial entrepreneur, with a focus on operations, sales and marketing.

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