ASEAN tourism: Sustainable growth and inclusion
Tourism is one of Southeast Asia’s economic engines, supporting over 40 million jobs and 12% of GDP. The region’s ambitions don’t stop there. Across ASEAN, governments and businesses are investing in digital innovation, low-carbon transport and community inclusion to keep tourism competitive and sustainable. This conversation will bring together leaders from Singapore Airlines and the Philippines’ Department of Tourism to explore how the region can grow value — not just volume — and ensure the benefits are widely shared.
Moderator
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Jessie McComb
Senior Tourism Industry Specialist, Asian Development Bank
Speakers
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Goh Choon Phong
Chief Executive Officer, Singapore Airlines
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Sharlene Zabala-Batin
Assistant Secretary, Department of Tourism, Republic of the Philippines




